Join ABC on Oct. 17 at 2 p.m. (ET) for a free, 90-minute webinar titled, “Marketing for Construction.”

Freda L. Thomas, principal owner of a business management consulting firm, will speak with attendees about identifying who they are as a business, what they are selling and how their product or service benefits the consumer. Participants also will be guided through an exercise on how to create a marketing plan.

This webinar will explain competitive analyses, industry and market studies, fundamentals of a strong web presence and the importance of social media usage.

Attendees also will learn more about how to use ABC's programs such as Accredited Quality Contractor (AQC) and Safety Training and Evaluation Process (STEP) to market their companies.

This webinar is part of ABC’s free Small and Emerging Contractor Monthly Webinar Series, designed to help small and emerging contractors develop, sustain and improve their businesses and remain competitive.