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Southwire Overview


In 1937, our founder, Roy Richards, simply wanted to erect poles and string wire so his grandmother could read under electric light. So, he started a company to do just that. On March 23, 1950, he expanded on that dream and founded Southwire Co. LLC with just three secondhand machines and 12 employees. That same spirit is how we’ve continued to grow into a global supplier of wire and cable, and one of the leading suppliers of wire for utilities in the U.S. Yet, we’ve never forgotten where we came from: we’re still private, family-owned and based right down the road in Carrollton, Georgia.

We manufacture half of the cable used in the transmission and distribution of electricity across America, and one out of every three homes contains our electrical wiring. More than half of the copper rod made around the world is produced with Southwire Continuous Rod (SCR®) technology. Our tools and equipment business continues to grow, and our wire plays a key role in the manufacturing of other products, including automotive wiring harnesses and electrical motors.

At Southwire, we work hard every day to discover, develop and distribute sustainable solutions that exceed the expectations of our stakeholders around the world. In doing so, our goal is simple: we want to go from good to great. We continue to build on our seven decades of rich history by looking to the future—a future where needs will be met through high-end systems and solutions, and a future guided by the technologies, forces and trends shaping our industry.

Wire is the starting point. Every challenge. Every day. The people of Southwire bring the innovation, expertise and responsiveness you need for to make your project a success.

Southwire Tools and Equipment


In addition to manufacturing wire and cable for the OEM, Industrial, utility and electrical industries, Southwire also supplies a variety of electrical tools, equipment and assembled products. From electricians’ hand tools and meters to contractor equipment, extension cords and lighting, Southwire has solutions for all of your electrical needs.

To learn more about our tools and equipment offering, visit

Southwire Solutions University


Based out of the Thorn Center in Carrollton, Georgia, Southwire Solutions University offers real-world, hands-on product training for electrical contractors, distributors and apprenticeships throughout North America.

Attendees learn best practices for a safe and productive cable installation by using Southwire’s SIMpull Solutions® products and services.

Southwire™ Top Gun Apprentice Program

Southwire’s Top Gun Electrical Apprentice program is designed to award the top electrical apprentice at each electrical training program in the United States. Apprentices earn the Top Gun title by achieving top scores throughout their program and skills competition. Training directors make the decision on who is accepted into the program, and Southwire covers an all-expenses paid trip to SSU for the full Solutions training. Program participants will also receive a special graduation gift from Southwire leaders.

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