ONE TEAM, ONE FOCUS–THE USER
Each page of our story has been written by the hands of the people behind our doors, from our research and development teams to our robust sales and support teams. When the ink dries, their passion and talent is what truly has left the biggest mark, and that’s what continues to write our story....
At the turn of the millennium, Milwaukee Tool was best known for legendary durability and iconic products like the Sawzall,® but we had admittedly lost focus. We were dabbling in many different areas, trying to be a brand for everyone.
So, in 2005, when Techtronic Industries Co. (TTi) acquired Milwaukee, we decided to go back to our roots and refocus on solving problems for those in the mechanical, electrical and plumbing (MEP) trades.
With a renewed focus on the professional trades, we set out to provide “disruptive innovation.” Instead of making assumptions about what the user needs, our team set out to deliver this disruptive innovation by getting out on the jobsite, alongside the professionals, to understand the challenges they encounter from the time they wake up in the morning until the time they go to bed at night.
This mindset and unrelenting focus on the trades began our own internal “revolution,” a period that continues to this day and has enabled us to break away from what was expected of us as an electric power tool manufacturer to become progressive problem-solvers across multiple tool and accessory categories.